The Greener Lawn team are the proud winners of the Hawkesbury Business Awards 2012 – Most Outstanding Agricultural Business. Anthony, Margaret, Joseph, Nickolas, Timothy & Christine Muscat would like to thank all of our valuable customers for voting for us and a special thank you to our extended staff & family – Mary, Fran, Michelle, Alfred, David, Katie & Stephanie.
The profile of turf in the media has received a major boost recently with the new Turf Marketing Plan starting to swing into action. The engagement of media personality Jody Rigby as Turf Australia’s new ambassador has also significantly strengthened the campaign roll-out. Well known for her Backyard Blitz days, Jody has also appeared more recently on The Outdoor Room and Garden Angels. Jody currently operates her own Horticultural Consultancy business and has developed contacts with many in the turf industry over the years. Lawns and lawn-care were the focus of a series of media briefings for “home and lifestyle media” at a series of briefings held last month. Hosted on the lawn of a graceful Sydney home, media discovered how turf creates a home and met industry development manager Matthew Holmes, turf grower Anthony Muscat and turf ambassador Jody Rigby. Highlights included Jody’s turf laying demonstration which encouraged media to promote the ease of turf laying. Other key elements included a heat lamp demonstration that showed the cooling value of turf over pavers and artificial grass as well as discussions on the features and qualities of different turf varieties. Briefings were attended by Burkes Backyard Magazine, Handyman, Gardening Australia, The Lifestyle Channel (pay TV), Radio 2GB and Graham and Sandra Ross’ Garden Clinic. Journalists from Burkes Backyard Magazine used information from the briefing session in their presentation at Grand Designs Live – attended by some 250,000 house-proud renovators. “Research showed that the media has “forgotten” the importance of turf. These briefings were just the first step in a larger media outreach to promote environmental and lifestyle value of a beautiful lawn,” says Matthew Holmes. The next phase of the campaign will see Jody Rigby undertake media interviews to advise homeowners on preparing their garden for summer, followed by the announcement of research on the additional value that turf can add to a home.
Greener Lawn congratulates Joseph and his cousin Patrick on their recent win! Joseph will be attending a Farm Study Tour in August 2011 visiting four of Australia’s leading turf farm operations. He will experience farming, harvesting and operating systems in Brisbane & Melbourne. Joe has already experienced an upraising of turf farming first hand and has now been working at the family business from the very beginning in 2008 when Greener Lawn Supplies opened. Joseph’s role on the farm varies, he’s pretty much hands on from Production & Chemical & Fertiliser application, Farm Maintenance & improvements, Machinery Maintenance, Turf Harvesting & delivering turf to clients on occasion. This is a great experience for Joe as I’m sure he’ll come back with many new ideas on improvements that we can implement here at Greener Lawn.